7 Tips for Small Business Success

Let’s face it; running a small business can be exciting AND stressful. The New Year is the perfect time to reflect and try to figure out how you can improve your business for the next year. Here are some quick and easy tips to help start the New Year on a strong note with your […]

Holiday Prize 6 GUARANTEED WAYS TO IMPROVE YOUR HOLIDAY MARKETING RESULTS

Guest Post By: Ryan Pinkham  (Originally posted at Constant Contact) There’s nothing small about the holiday season when it comes to small businesses. According to the National Retail Federation, 20 to 40 percent of yearly sales for small and mid-sized retailers take place within the last two months of the year. Hopefully you’ve already started thinking about […]

How Businesses #Fail with Social Media

I speak with a lot of business owners and managers as I travel to present seminars on using Email and Social Media to grow your business. The largest contributor to failed Social Media efforts is their LACK of establishing measurable goals and objectives.  This is the foundation of using any Social Media channel (i.e. Twitter, […]

Google Analytics Icon

This is a common question I get from new and prospective clients. The easiest way is to just give me your Gmail password and let me add myself to your Google Analytics account. But that should be your last option, not your first. Easier is not always better. Protecting your password is a pet peeve […]

What Is More Valuable? A 'Like' in Facebook or an Email Opt-in?

Answer: They’re both valuable. The main goal of marketing for every business or organization is to get your message out. And even better to have that message ACTED upon. This is marketing and the idea of marketing, at its core, is to create a RESPONSE to your message. You want someone to do something . […]

Password Security. Now More Important Than Ever!

I write this in the wake of additional recent revelations regarding the federal government attempting to get everyone’s password from various internet companies. Thankfully, they have been successfully rebuffed, but the article made a strong point on how easy it is to crack MOST people’s passwords. At a recent password security conference last December, a […]

Content is King, Socia Media is the Gasoline

There are so many Social Media platforms available to businesses that it can make your head spin. However, it does not matter if you are posting in just Facebook, LinkedIn, Twitter or 30 other channels, if your content is weak and stale, you will not be doing your business any favors. In fact you may […]

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